Position Title: Marketing Specialist
Employment Type: Full-time
Company Description
Based in Austin, TX, we are a cutting-edge technology company providing sensor, data acquisition and signal
processing solutions to the oil and gas industry and pipeline industry. Our proprietary products leverage
advanced engineering/physics/science and allow engineers to make smart on-the-fly decisions.
Role:
The marketing specialist will be a creative and analytical thinker responsible for developing and executing our marketing strategies. This role requires wearing multiple hats, as you'll be involved in a variety of tasks, from digital marketing campaigns to event planning and market research. The ideal candidate will be a self-starter, ready to take on challenges with a proactive and results-oriented approach.
Responsibilities:
- Develop and implement comprehensive marketing strategies to create awareness of the company’s business activities.
- Oversee and manage all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brand consistency.
- Generate engaging content for various platforms to attract and retain customers. This includes writing, editing, and ensuring that all content aligns with our voice and brand standards.
- Monitor and report on the performance of marketing campaigns, gain insight, and assess against goals.
- Optimize website content, target keywords, and use Google Analytics and other relevant sites to drive traffic to company pages.
- Plan, organize, and execute events and sponsorships to promote brand awareness.
- Develop and implement strategies for engaging with customers through various channels, to ensure a positive customer experience and build brand loyalty.
- Work closely with other departments to ensure alignment of company goals, as seen through marketing efforts, and to gather necessary information for campaigns.
Requirements:
- Bachelor's degree in marketing, business, or a related field.
- Proven experience as a marketing specialist or similar role.
- Strong understanding of traditional and emerging marketing channels.
- Excellent communication skills, both verbal and written.
- Ability to think creatively and innovatively.
- Analytical skills to forecast and identify trends and challenges.
- Experience with content management systems, email marketing services, and social media platforms.
- Ability to work in a fast-paced, startup environment.
- Flexibility to handle multiple tasks and meet deadlines.
Travel
- May be required to travel to various well-site and vendor locations (< 15%)
What We Offer:
- The opportunity to be a part of a growing, small company that is making a significant impact in its industry.
- Opportunities for professional growth and development.
- Health, Dental and Vision Insurance
If you're passionate about marketing and thrive in a collaborative, innovative environment, we'd love to hear from you. Join us in shaping the future of our industry and taking your career to the next level.
Applicants only - Recruiters, please do not contact this job poster.